Bachelor of Mass Media or BMM is a three year full time degree programme includes six semesters. BMM is considered as one of the most sought after course. This degree programme prepares the students in carving a career in various sectors of the media. This course has been introduced with the aim to offer the students a concrete ground for developing good communication skills.
Further, the course also nurtures the creative skills of the students. Bachelor of Mass Media provides the students with a perfect blend of theoretical programme and practical applications. The course includes through comprehensive research, logical writing skills, verbal presentation skills and a thorough knowledge of several mass media of this information age.
Since the programme is of three year duration, in the third year the students need to choose an area of specialization from among Journalism and Advertising. On-job training is also provided through internship in the second year of this course. Apart from these, seminars, group discussions and field visits are frequently undertaken in the course of three years.
Students from all streams can apply for the course of Bachelor of Mass Media. Students successfully completing their H.S.C. examination with a minimum of 50 percent marks in the field of Science, Arts or Commerce are eligible to apply for the Bachelor of Mass Media course.
There are numerous career options after completing the Bachelor of Mass Media course. This course covers all the spheres of mass media. Students can start their career by joining TV channels as anchors and scriptwriters. They can also opt for reporting and editing in print media, electronic media, advertising and public relations.
Possible options are Master in Business Administration (MBA) or Master in Journalism/Mass Media/Communication in India and abroad.